Jim Fannin Blog

You can go directly to the contest here (if you want to skip the blog post): http://90secondrule.com/

Several years ago my Mother looked me the eye from her deathbed and commanded with a whisper, “Go for it!  Take your message to the masses.  Promise me.” I responded, “I promise Mom.”  And then she died.  With this deathbed promise I embarked on a mission to change the world one life at a time.

For decades I have privately sold the messages of hope and possibility of my S.C.O.R.E. System to the rich and famous.  The 90-Second Rule has been one of many tools I created to offer simplicity and balance in one’s life.

The 90-Second Rule has been a “moment of truth” for many men and women. The results from this rule have produced an “aha” awareness on how one can easily impact relationships.

Recently, I embarked on a world speaking tour with a biotech company and a marketing services company called Fortegra.  I stopped in Melbourne, Singapore, Milan, Barcelona, Tenerife (Canary Islands), Miami and Jacksonville then home to Chicago.  It was the positive and overwhelming reception of the 90-Second Rule from all of my S.C.O.R.E. System tools that made me realize the world needed this information.   I immediately thought of my deathbed promise to take my message to the masses.

Although I have received positive feedback from the use of the 90-Second Rule for many years, it was my world trip and the coaching of the husband and wife team of Bob and Dawn Davis that spawned the movie.

Bob and Dawn both expressed awesome results from being fully engaged while seeing their other family members during the first 90 seconds.

Bob is one of the best photographers in the world.  Period!  He has worked with Oprah and Harpo Studios. His other credits include shooting the weddings of Eva Longoria and Tony Parker in Paris as well as Eddy Murphy in Bora Bora. In addition, he just finished shooting Salma Hayek’s wedding in Vienna. He’s even shot the grand opening of Tyler Perry’s movie studio.

When Bob showed me a short movie he shot about a barge company on a canal near Chicago, I was stunned by his images and skill. Bob can make anything look awesome!  This “aha” moment caused me to ask if he’d like to shoot a movie on the 90-Second Rule.  Bob didn’t hesitate as he said, “Absolutely.”

The raw footage was shot in one day and delivered to the awesome editor Anton Lorimer and the movie was born.

Why the movie? My mother believed that all of us need this message. I believe she was right.  We do!

The movie is dedicated to the memory of my mother:
Lahoma Fannin Crouch
(5/7/26 – 8/29/98)

A Chance to Win $25,000 Below the Video.

Jim Fannin announces The 90-Second Rule™ Movie and $50,000 “Change your Life” Contest

Jim Fannin Brands, Inc. is pleased to unveil the 90-Second Rule™ Movie – a short film that showcases how to empower your family, friends, co-workers, business associates and personal relationships. The 90-Second Rule™ is one of many “Change your Life” tools that Jim’s S.C.O.R.E.® System has to offer.
With Jim’s “Change your Life” Contest, a grand-prize winning individual, family or couple will receive a check for $25,000.  By submitting a compelling video story and/or testimonial after viewing and implementing the 90-Second Rule™, 10 finalists will receive over $50,000 in cash and prizes.
To view the movie or to learn more about the “Change your Life” Contest, visit www.90SecondRule.com.
If you are as moved by the movie as we think you will be, we ask that you share this web site with as many people as possible.
It’s time we change!
The Jim Fannin Brands Team